HOW TO GENERATE B2B LEADS ON LINKEDIN

The Playbook Behind Packed Schedules

Behind every full calendar is a carefully developed strategy, with ConnectIn™ as the engine that makes it happen.

Data-Driven Persona Targeting

We analyze market trends, engagement data, and client insights to zero in on the most relevant decision-makers.

Multi-Touch Engagement Sequences

We don’t rely on a single message; our structured follow-up sequences nurture leads, reinforce value, and drive conversions.

Hyper-Personalized Messaging

We craft outreach messages that feel personal and relevant, tailored to your ICP and written in their language.

Continuous Performance Tracking & Refinement

We track real-time results and adjust targeting and messaging to keep improving your campaign over time.

How Do Our StrategiesWork?

We don’t believe in one-size-fits-all. Every client gets a strategy built around their unique goals, industry, and ICP. From the first step to the last follow-up, our team runs the outreach process end-to-end, combining deep research, custom messaging, and ongoing optimization to deliver consistent, high-quality meetings.

Collaborative Setup & Alignment

Structured onboarding and shared reviews of prospect lists and messaging

Dedicated campaign manager ensures everything runs smoothly

Data-Led Targeting & Testing

Market research, persona validation, and A/B testing drive strategy

Adjustments based on real performance insights

Multi-Touch Messaging Sequences

Follow-up sequences designed to nurture leads and drive replies

Hyper-personalized messaging built around value and pain points

Conversion-Focused Campaign Execution

Continuous KPI tracking and refinement

Every booked meeting aligned with your goals and ICP

Ready to Sell? Let’s Fill Your Calendar with Sales Meetings!

3000+

MEETINGS BOOKED

$2M

CLIENT REVENUE

$6M

PIPELINE REVENUE

Trusted By

The Roadmap

Every phase, every detail, built to get you results.

PHASE 1

Strategy Starts Here

We learn your goals, define your audience, and build a strategy that fits your business.

PHASE 2

Finding the Right People & Words

Together, we fine-tune your targets and develop messaging aligned with your goals.

PHASE 3

Outreach in Action

Live campaigns, real-time analytics, and continuous adjustments to improve engagement and results.

PHASE 4

Sharpening the Strategy

We track what’s working, refine your targeting, and scale the strategies delivering the best results.

PHASE 5

Leads. Meetings. Momentum.

We book qualified calls, collect post-meeting feedback, and support your long-term growth.

Learn More

You Book Us, We Book Your Ideal Prospects

Your call starts the chain reaction that fills your calendar.

Video Testimonials

Real stories, real results, from the people we’ve helped grow.

THE HIGHLIGHT OF OUR OFFER

ConnectIn™

Our service always comes integrated with ConnectIn™, the all-in-one tool for LinkedIn outreach.

Automated Outreach

Connection requests and follow-ups are sent automatically, with timing and frequency set to match the client’s outreach strategy.

Personalized Messaging

Messaging templates are tailored to each audience, crafted to feel personal, relevant, and on-brand.

Campaign Management

Lead lists, responses, and engagement are all managed through seamless LinkedIn Sales Navigator integration.

Advanced Analytics

Every connection, response, and meeting is tracked, delivering instant, actionable insights for ongoing optimization.

Safety & Compliance

All outreach is executed within LinkedIn’s usage guidelines, using infrastructure built for security, reliability, and peace of mind.

About Us

LeadMakers is a LinkedIn lead generation agency that acts as an extension of your team, digging deep into your ICP and securing sales-ready meetings with decision-makers. To make it all work, we created ConnectIn™, our proprietary tool built to consistently get you in the meeting room with people who matter.

Frequently Asked Questions

Why is LinkedIn ideal for B2B lead generation?

Because your buyers are already there. LinkedIn gives us direct access to decision-makers, making it the most effective channel for high-quality B2B outreach.

Will you need access to my LinkedIn profile?

Yes. To run outreach on your behalf, we’ll need uninterrupted access to your LinkedIn account during the campaign.

Is LinkedIn Sales Navigator required?

Yes. We use LinkedIn Sales Navigator Core to build your prospect list and run targeting. It’s $99.99/month and essential to the campaign.

Do I need to monitor my inbox?

Nope. We handle the messaging and engagement. You’ll only be looped in when there’s a reply or a meeting booked.

How do you make sure you're reaching the right people?

A dedicated account executive builds your lead list based on your Ideal Customer Profile (ICP). You’ll review and approve it before outreach begins.

Can I share a list of people I want you to reach out to?

Definitely. If you have a list of contacts, we’re happy to incorporate them into your campaign.

What if I don’t like some of the leads on your list?

No problem. You’ll receive the full list before launch and can remove or swap out any contacts.

How long does setup take?

Setup typically takes 2–3 weeks, including strategy, messaging, and campaign prep.

Is there a setup fee?

Nope. Setup is included at no extra cost.

How do I get started?

Just book a discovery call or fill out our contact form - we’ll take it from there.